Unturned Stone, a startup service, offers retail-focused research for brands and design agencies. Specializing in delivering unbiased, objective insights, they simplify the process for their clients while ensuring thoughtful outcomes

We crafted a brand identity that combines bold simplicity with an element of intriguing discovery, complemented by a lab-influenced look and feel. Utilizing a monotone palette with a single accent colour for emphasis, along with square grids and line illustrations, we enhanced this aesthetic. This design approach was consistently applied across the website, literature, and social media, complemented by a factual and informative tone of voice.

Unturned Stone is thriving, with clients readily grasping and embracing their offerings. This success has also spawned a spin-off brand called RetailSafari.com, which we have also designed with remarkable success.