

TheChallange
With the success of Prototype No1 in Istanbul’s financial district, the next move was expansion. The new site, set in a raw, warehouse-style building on the city’s Asian side, needed to appeal to a younger, style-conscious demographic with high expectations around food, space and atmosphere.

TheSolution
With the success of Prototype No1 in Istanbul’s financial district, the next move was expansion. The new site, set in a raw, warehouse-style building on the city’s Asian side, needed to appeal to a younger, style-conscious demographic with high expectations around food, space and atmosphere.

TheOutcome
Prototype No2 quickly established itself as a magnet for Istanbul’s creative crowd — a day-to-night destination where design, food and culture come together. The brand’s unique blend of minimalism, warmth and energy helped cement its position as a lifestyle-led hospitality operator.








