With the success of Prototype No1 in Istanbul’s financial district, the next move was expansion. The new site, set in a raw, warehouse-style building on the city’s Asian side, needed to appeal to a younger, style-conscious demographic with high expectations around food, space and atmosphere.

With the success of Prototype No1 in Istanbul’s financial district, the next move was expansion. The new site, set in a raw, warehouse-style building on the city’s Asian side, needed to appeal to a younger, style-conscious demographic with high expectations around food, space and atmosphere.

Prototype No2 quickly established itself as a magnet for Istanbul’s creative crowd — a day-to-night destination where design, food and culture come together. The brand’s unique blend of minimalism, warmth and energy helped cement its position as a lifestyle-led hospitality operator.