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BlueMint

Retail Design and Art Direction

And Create & Caulder Moore, 2014-2019

TheChallenge.

After quickly gaining a reputation as one of the world’s top men’s luxury swimwear and holiday wear brands, Blue Mint felt it was time to develop a stylish and versatile brick-and-mortar concept that could be rapidly rolled out internationally.

TheSolution.

We drew inspiration from some of the world’s most exclusive holiday destinations, particularly a modernist riverside villa on the shores of Lake Como, which aligned perfectly with the brand's sophistication. This inspired a simple design with clean lines that showcases the product beautifully, whether in a small kiosk or a larger city center store.

TheOutcome.

The brand's remarkable growth and success are a testament to its dedication to excellence. With over 20 stores and more on the horizon, the brand is poised to continue its upward trajectory, offering luxury and sophistication to customers worldwide.

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