Blue Mint had quickly earned a global reputation for refined men’s swimwear and elevated holidaywear. The next step was to translate that success into a premium brick-and-mortar experience, one that could flex across locations and scale internationally, without compromising on brand sophistication.

We crafted a retail concept inspired by the elegance of modernist holiday architecture, drawing visual cues from a lakeside villa on the shores of Lake Como. The result is a space defined by clean lines, effortless symmetry, and a calm material pale,tte a setting that gives the product space to breathe. Designed to flex across formats, the concept works just as beautifully in a compact resort kiosk as it does in a flagship setting.

With over 20 stores now open and more on the way, the physical experience is helping to cement Blue Mint’s place in the global luxury market. The versatile store design has supported rapid expansion while reinforcing the brand’s aesthetic values: minimal, confident, and quietly refined.