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GeorgeDenim

Brand, Digital, Packaging, In-Store Comms, On-Line Marketing & Art-Direction Guidelines.

The One Off, 2024

TheChallenge.

Reimagine the Denim department across both in-store and digital, with a focus on demystifying key details like fit, rise, and price. The goal was to simplify the shopping experience and drive conversion in a competitive market.

TheSolution.

Developed a bold, confident visual identity using strong typography and colour to give the Denim offer standout within George’s wider brand architecture. Created a streamlined fit guide applied consistently from ecommerce through to swing tags and packaging — making it easier for customers to find their fit fast..

TheOutcome.

Launched in parallel with similar high street updates, the refreshed denim identity stood out — driving a +15% uplift in weekly sales. Online performance was particularly strong, with the clarity of the new sub-brand boosting click-through and conversion.