TheChallenge
The Aura Group was developing one of the UK's most exclusive hotels in the historic town of Windsor. With 230 rooms, three bars, three restaurants, banquet suites, a spa, cosmetic surgery services, and more, this hotel is designed for world travelers seeking the ultimate premium experience.
TheSolution
Inspired by the grandeur of stately homes and the allure of the Bright Young Things, we envisioned a contemporary take on the ultimate 1920s getaway. By blending the elegant styles of the era with the needs of the modern traveler, we created a unique atmosphere that would captivate visitors, encouraging them to fully experience all the facilities during their stay.
TheOutcome
During the construction phase, the client chose to license the hotel to the Forte Group. While the master plan remained unchanged, the Forte Group understandably introduced their own aesthetic to the interiors. Although this project was ultimately not built, it laid the groundwork for future opportunities.