Design branding and packaging for a beauty startup that captivates with its story. Every product is all-natural, rooted in the rich history of cosmetics, and crafted with ingredients lovingly grown on their own farm

Drawing inspiration from traditional British apothecaries, botanical illustrations, and enchanting folk tales, we set out to design the brand and packaging for 138 products. The goal was to captivate those seeking a deeper story behind the products they choose.

Within a year the brand had expanded to having a strong online presence, two retail outlets and a 50% larger product range