As PUMA’s presence in HYROX continued to grow, the challenge was to bring the energy of the competition into retail, creating pop-up events that would excite athletes, engage shoppers and showcase the brand’s performance products.

We created a bold, high-energy graphic system inspired by the intensity and movement of HYROX. It was applied across digital content, event graphics, product displays and interactive challenges to create a connected experience.

An energetic retail activation that made PUMA’s HYROX partnership visible, memorable and easy to engage with, connecting product, performance and competition in one experience.