About

Imaginative, enthusiastic, and creatively-driven powerhouse skilled in managing diverse brand portfolios. Brand-focused, strategic, and analytically-minded leader dedicated to creative outputs that connect to the end user and protect Brands DNA. Collaborative, compassionate, and passionate manager, leading high-performing teams to deliver inspired design solutions. Dynamic communicator, adept at engaging clients, in-house teams, suppliers, customers and stakeholders. Visionary design expert, executor and creator, in branding, communications, interior design, packaging, digital marketing, art direction, film production, product design, hand illustration, website design, animation, furniture design, and more.

We are a global consultancy specialising in Client-Side Design, Project Management, and Cost Consultancy, with a strong focus on the retail, hospitality, and leisure sectors. My role is to establish and lead our exceptional design department. We're already partnering with some of the UK's largest brands, and our growth continues month by month. Clients include : Ottolenghi, Lulu Guinness, Jessica McCormack, Pret A Manger, Itsu, Tremond, Jenki, Carnival, Boom Battle Bars, Frame Gym, Ninja Warrior, Escape Rooms, Piraña, Garmin, Bremont, Hop, Roti King, etc.

A multi disciplinary role especially concentrated on brand, digital, motion, film and photography/art-direction and interiors for the Sports and Fashion sectors. Leading a large team to perform at their best and deliver exciting and rewarding projects across all disciplines. Working closely with the research and strategy teams along with client services my role is to form work from strategy creation though to delivery, including new business, team management/structure, quality control, and much more. My approach is very much about leading with kindness, love, understanding and respect. Looking at and from all sides with compassion in order to inspire results. Clients include : Nike, Under Armour, Puma, Sports Direct, George, Asda, TK Maxx, Redrow, YSS, TOO, Hard Rock, Speedo, Manchester City Football Club, NAV and more.

Having set up a multi-disciplinary creative and marketing company, I am able to continually explore my own creative direction and philosophy whilst further developing skills like film production, website design, marketing, art-direction, packaging and creative guardianship for digital media, print media, packaging, interior design, art direction, product design and much more. During this time we have built up a strong and varied international client base successfully working in many areas to diversify my remit of creative expertise. The company is running well and gaining in reputation. Our work focuses on clients brand DNA, from either evolution or revolution with the target end user at the forefront of deliverables. We aim to deliver highly creative solutions that resonate with customers allowing them to understand a brand on an emotional and commercial level. This, in turn, builds a faithful customer base and so strong financial rewards. Clients include: Belstaff, TopDog, TK Maxx, Le Meridien Hotels, Acadia Group, Belushi’s, Griffin Studio Menswear, Aerotel Heathrow, Dominique Ansel, Fitness First, PapperBubble, Plus Kitchen, Chop’d, Plaza Lounge Heathrow, Hilton, Sofitel, Curtiss Motorcycles, Loveland Farm, Prototype No1, Eye Connection, Bultins, Eclipse Bars, This Is a Limited Edition, The Urdang Academy, ATS, and more.

CM had an existing reputation for leading edge design when I joined. For the period of time I was at CM I contributed to the continuous market lead reputation through my personal creative lead, widening its scope of work, raising its innovative profile and presenting it to clients. During my tenure we rebranded and expanded, recruiting and harnessing a talented design team that became well motivated to work together and to express our reputation through high quality designs. A key change came through renewed processes, the design approach, administration, defined specialisms, unlocking new disciplines to offer a unique, exciting and creative service to the customer base. Through delivering fantastic creative work and services over 90% of my projects expanded their remit and so fees. Revenue grew by 42% year-on-year together with new clients being added. I was proud of my part in the CM’s newly found reputation in the entertainment and hospitality industry. Together we strengthen CM’s functional abilities in branding, digital, graphics and retail offers. Clients include: Radley, Upper Crust (SSP), jigsaw, Fitness First, Orlebar Brown, Paris Gallery, Wedgewood, Royal Albert, Sweaty Betty, Pepe Jeans, Bench, Arc Inspirations, Be At One, Mado, Ramiz, Champneys, Urbanista, Bentley, Chalhoup Group, Chipotle, Snow & Rock, TK Maxx, Barburrito, Fullers, to name a few.